Deliverables:

Audio / Video Production

The 2007 Philadelphia mayoral election gave voters an opportunity to show that they wanted real change in the City's government. Reform was the watchword of the day and Evolve provided several clients with new ways to advocate for change.

Solution

Philadelphia Forward wanted to incorporate new media into their coverage of the mayoral election by asking candidates to read their statement, Truth and Consequences, and record a video response for their website. Evolve also provide a fresh new look to their web site.

Results

The videos, which received over 2,000 unique views, gave Philadelphia Forward constituents a new avenue to engage in this important campaign.