Deliverables:

Web Site Design

Campaign Strategy

Audio / Video Production

In 2003, filmmaker Tigre Hill chronicled the Philadelphia mayoral race between Democrat incumbent mayor John Street and Republican challenger Sam Katz. The 2007 Mayoral campaign provided a unique opportunity to promote the movie and remind the public of the corruption of the earlier campaign.

Solution

Evolve provided Tigre Hill with a sales strategy and web-based distribution system for the DVD release of his movie.

Results

Our campaign strategy helped make sure that Tigre Hill received media attention including a cover story on the Metro.The Shame of a City site not only gave Tigre Hill a chance to sell signed copies of his DVD directly to fans but also kept fans up-to-date with a blog, email newsletter, and video content.